Can you recall a story you read recently and found memorable? What was it about it that you enjoyed? The author’s dexterity in painting a vivid image of scenes and events? The story’s vivacity? Your ability to relate with the characters?
The point of these questions was to reveal a crucial point: the memorability of a piece is in its ability to leave an indelible imprint on a reader’s mind. This aspiration for memorability is common to both the storyteller and the science communicator.